Client: Burstbrand
Studio: Burst Agency
Role: Creative Direction + Brand Identity + Brand Collateral + Brand Strategy
Studio: Burst Agency
Role: Creative Direction + Brand Identity + Brand Collateral + Brand Strategy
Burstbrand is a branding group based in Melbourne. The two group brands, Burst Agency and Burst Activations, work together in a joint pursuit to build better brands. Every touchpoint of the new brand showcases the expertise and creativity offered by their passionate and purpose-driven teams.
The Brief
The name 'Burst' has been around for 15 years, having started in the branding space and has now developed into two businesses operating and competing in different landscapes than what they previously have been. The goal is to refresh the Burst branding so that it can acknowledge it's past, whilst having a new and confident look and feel to reflect the future of the group. The aim is to ensure both businesses fit into and can compete in their market landscape, whilst maintaining Burst group consistency and relevance to the equity that has been built across 15 years.
Creative Strategy
A refreshed logo suite, including a distinct brand mark, updated work mark, and a series of visual assets including gradients and imagery. While the structure of the icon has not changed from its shape in the current lock-up, its relationship with the identity has. To evolve the look of the identity and make it more flexible, there is now two elements that function independently, the Word Mark and an Icon. This is matched by a neutral dark grey and off-white palette that elevates the new logo and brings greater flexibility and possibility with its simplicity. As it always has been, bold colour is featured heavily, extending the way in which we can use it to provide a ‘burst’ of energy in the brand.
The addition of an accompanying typeface, Arizona by ABC is paired with the original Moderat family to bring a sense of uniqueness and depth to the logo, with it’s geometric serifs giving a nod to the original logo’s geometric structure.
The addition of an accompanying typeface, Arizona by ABC is paired with the original Moderat family to bring a sense of uniqueness and depth to the logo, with it’s geometric serifs giving a nod to the original logo’s geometric structure.
The Outcome
A refreshed, confident, and mature identity. The brand identity finds its power in a visual language that is bold, open and unique, with a flexibility that welcomes a brand family, with new partnerships and collaborations from different service offerings. The reliability and recognition of the existing logo was a key asset in the branding, having been established for over 15 years, and something that was important to carry through into the refreshed identity. The refreshed identity is mature, appealing to a wider audience, while reinforcing the idea of recognition and equity across all of its touch points, while creating cohesive visual identity suited to the brand’s new business architecture.