The name 'Burst' has been around for 15 years, having started in the branding space and has now developed into two businesses operating and competing in different landscapes than what they previously have been. The goal is to refresh the Burst branding so that it can acknowledge it's past, whilst having a new and confident look and feel to reflect the future of the group. The aim is to ensure both businesses fit into and can compete in their market landscape, whilst maintaining Burst group consistency and relevance to the equity that has been built across 15 years.

A refreshed logo suite, including a distinct brand mark, updated work mark, and a series of visual assets including gradients and imagery. While the structure of the icon has not changed from its shape in the current lock-up, its relationship with the identity has. To evolve the look of the identity and make it more flexible, there is now two elements that function independently, the Word Mark and an Icon. This is matched by a neutral dark grey and off-white palette that elevates the new logo and brings greater flexibility and possibility with its simplicity. As it always has been, bold colour is featured heavily, extending the way in which we can use it to provide a ‘burst’ of energy in the brand.

The addition of an accompanying typeface, Arizona by ABC is paired with the original Moderat family to bring a sense of uniqueness and depth to the logo, with it’s geometric serifs giving a nod to the original logo’s geometric structure.